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Design Thinking?


It's a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success... all of which evolve around the customer.

This is my approach, in designing a great user experience. I aim to simplify and delight. Understanding motivation and behavior helps pinpoint challenges and desires, in identifying opportunities and formulating a thoughtful solution. A competitive advantage across any product, in any industry.

 
 

— My Process —

 
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Research

User Interviewing
Market Analysis
Data Analysis
Heuristic Evaluation
Persona Generation
Behavioral Scenario

 

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Ideation

Concept Strategy
Design Sprint
User Flow Diagrams
Information Architecture
Wireframing
Rapid Prototyping
 

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Testing

Usability Testing
with Paper Prototype
with Digital Prototype
Task Scenarios
Usability Metrics & KPIs
Iteration Strategy
 

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Enterprise Data Platform

DemystData | UX/UI & Rebrand
Designed to help data science & business analyst teams in the finance industry discover and access external data, to unlock more information about their customers.

Feature design includes data discovery catalog, batch enrichment tool, collaborative workspaces & advanced admin configurations.


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Data Marketplace

DemystData | UX/UI - Responsive Web
The largest external data marketplace is now available for data-driven professionals to openly explore data sets, rich with metadata, key insights and optimized search capabilities.

Feature design includes open marketplace for data discovery, interactive data viewers, single lookup tool.


 

UX Case Studies

 

Streamlining
Workflow

Feature
Integration

Site
Optimization

Market
Expansion

 

We can’t solve problems by using the same kind of thinking we used when we created them.

— Albert Einstein