Design Thinking?
It's a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success... all of which evolve around the customer.
This is my approach, in designing a great user experience. I aim to simplify and delight. Understanding motivation and behavior helps pinpoint challenges and desires, in identifying opportunities and formulating a thoughtful solution. A competitive advantage across any product, in any industry.
— My Process —
Research
User Interviewing
Market Analysis
Data Analysis
Heuristic Evaluation
Persona Generation
Behavioral Scenario
Ideation
Concept Strategy
Design Sprint
User Flow Diagrams
Information Architecture
Wireframing
Rapid Prototyping
Testing
Usability Testing
with Paper Prototype
with Digital Prototype
Task Scenarios
Usability Metrics & KPIs
Iteration Strategy
